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CBR Announces New Partnership with Cinch Jeans - Monday, March 16, 2009

Fort Worth, Texas

Championship Bull Riding (CBR) announced a new partnership with Cinch Jeans naming them the “Official Jeans of the CBR.” Miller International is the parent company of Rocky Mountain Clothing Company and the manufacturers of Cinch Jeans, Cruel Girl, Rockies, Southern Thread and Miller Ranch. Cinch Jeans, “Made for the man who lives his life in denim,” will also sponsor a CBR team of riders in which final negotiations are in the works. Those riders are Cooper Kanngiesser, Jay Morrow and Douglas Duncan.

“Tuff Hedeman has been a long term Cinch Jeans endorsee and we are excited about the opportunity to partner with Tuff on the CBR, he is an icon in the world of bull riding,” stated Keith Mundee; Vice President Sales and Marketing Miller International, Inc. Rocky Mountain Clothing Co.

“Miller International and Cinch Jeans are a perfect fit for CBR. We are excited about the opportunities this partnership brings and we look forward to a long lasting relationship,” added Danny Correll, Vice President of National Sales for CBR.

Look for Cinch Jeans on tour with the CBR-next stop-George Paul Memorial, May 2 & 3, Del Rio, TX.

For more information, please visit www.cbrbull.com. For more information on Cinch Jeans please visit, www.cinchjeans.com.

About CBR
Led by bull riding icon, Tuff Hedeman, Championship Bull Riding, Inc. (CBR) is a nationwide professional bull riding tour which will airs weekly on GAC primetime weekly on Tuesdays at 9PM EST and replay on Wednesday mornings at 1AM EST and Saturdays at 7AM EST.

RFD-TV features a new reality series, CBR:” Behind The Chutes”– the show will be shown weekly on RFD TV = Sundays at 7:30PM EST, Wednesdays at 5PM EST, and Thursdays at 3AM EST. CBR has been voted the #1 Fan Favorite Special Interest Show on the Outdoor Channel three consecutive years. Labeled the “fastest hour on television”, and the first in the industry to broadcast in High Definition, the CBR promotes professional level bull riding and has logged over 300 hours of television coverage annually since 2004. For more information on CBR, please visit www.CBRbull.com or call us at 817.626.BULL. CBR is committed to the riders, the fans, the sponsors, and all those involved in the professional bull riding industry.

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